To impress startup competition juries, create fancy features and fancy story.
To impress investor, show amazing growth projection.
To impress co-founder, be true to your vision and show commitment
To impress employees, give opportunities and reasonable compensation
To impress journalist, create bombastic news. Controversial is preferred
To impress customers, address the pain points and always deliver the promise
Choose wisely who you want to impress. Resource is limited and sometimes, wrong choice may lead to dead end
From: Facebook Radita L.