Buku Harian

Designing with Science — Elegant Tools — Medium

Last year at Facebook, a small team was given a big problem to solve.

This was nothing new, except the problem we were given was unique for both Facebook and the industry. The story of how Conversion Lift came to be is an interesting one since we needed to convey a complex concept at scale — scientific proof of the real-world value of running ads. Telling the story required some inventive design, we somehow had to figure out a way to ship the science — to deliver a product that communicated a scientific methodology in a simple, meaningful way.

Source: Designing with Science — Elegant Tools — Medium

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